As an Adgator publisher, I’ve just received an email from Justin (MD of Afrigator) regarding the poor performance of click-throughs on the Adgator network. So in an effort to do my bit to increase click-through’s, I’ve moved the 125×125 block into the leaderboard position on this blog.
They have also implemented an “above the fold” rule that states that your Adgator banner should be visible to visitors before they need to scroll. I’ve seen this on a number of blogs where they have tucked their banner almost at the bottom of their pages, which really doesn’t help advertisers or Adgator in getting click through’s from all the impressions they are serving.
So, if you are an Adgator publisher, what have you done to increase your click-throughs?
Jason, thank you for your support mate. Glad to see you’re being pro-active about the issue and I am looking forward to better campaign delivery
Hi Jason, gracias for making the change in such a timely fashion. We can’t wait to see the improvements in CTR for your blog!