The South African pay-TV market is going to become more competitive with On Demand Media (ODM) planning to launch in the second quarter of 2009. One of the key differentiators of ODM to DSTV is that subscribers will have the option to tailor make their packages depending on their viewing needs.
DSTV have always stated that a business model where customers choose their bouquet is not commercially viable, so it will be interesting to see how ODM fairs.
ODM’s planned subscription will cost between R150 and R350, depending on the viewers level of choice. They could not yet say how many channels each package would allow for. There will be six categories from which ODM subscribers can choose from:
- news and knowledge
- family and sport
- cultural programmes
The ODM decoder will retail for around R400 and will be mpeg 4, DVD and S2 compliant.
Another thing I am interested in is will ODM offer HD viewing? Or is this something they are planning to incorporate in the future? Also, how will their channel offering differ from DSTV? Will they be able to compete, or will they be the poor man’s DSTV choice? Only time will tell.